«Two roads diverged in a wood and I — I took the one less traveled by, And that has made all the difference.» Robert Frost
The DBCSC was founded by Colin Schaelli in October 2006 in Zurich, the place where most other people scuttle around like eight-legged insects spinning their own personal network to the absurd. Once these people have completed their artwork they do not need this kind of surrounding any longer but often get stuck in their own net.
As of January 1, 2012, Bern is Colin’s choice as headquarters for the DBCSC, because already super brain Albert Einstein and gifted painter Paul Klee once settled there, and also because Colin exclusively wants to work in capital cities. Possibly, it could also be due to the fact that Bern is full of nice people, a quiet place with a comfortable pulse at rest. Rush jobs can certainly be avoided that way, and the wave of success can definitely also be ridden on the river Aare.
The creative bureau is specialized in industrial design and visual communication. It does not matter which discipline is on the program; that always depends on the problem at hand, which first requires a thorough examination.
DBCSC refuses to do make-up services, where a given product is solely in need of a design shape, and prefers to first build a connection to the commissioner and the product that is to be developed. The understanding of the product’s context is key to the selection of the right means in order to achieve extraordinary things. One of the most important foundations is therefore the identification with the project on all levels. This kind of authorship is carried out for private customers, small and medium-sized businesses and big brands.
Rushing downhill in the woods, at night, followed by a monster, for you.
Colin Schaelli (industrial and graphic designer) leads the creative- and the art-direction and acquires interesting challenges of any field and scope. Thanks to a long contact list of freelancers, he is able to appoint an expert for virtually every difficulty.
Steady DBCSC team members are Pinto Galli (industrial designer) for the implementation of drafts, Claudio Hartmann (linguist) as sparring partner for interdisciplinarity, and Jykk Japan Inc. as management for DBCSC’s tokyotic adventures.
Rushing downhill in the woods, at night, followed by a monster, for you admittedly is a rather long and complex company claim. That does not matter at all. While other companies day in and day out have entire marketing departments twisting and turning sentence fragments and words only to eventually be able to put a catchy hip slogan onto a T-shirt or into a logo, Colin calls a spade a spade. Nothing echoes the philosophy of Colin and DBCSC better – and make-up design is simply undesired.